Yitz Grossman Writes…
Some kindergartners in New York are being taught to compose and send tweets. Teacher Jennifer Aaron helps the children compose and post collaborative tweets, and shields them from suggestions that they follow strangers. “To me, Twitter is like the ideal thing for 5-year-olds because it is so short. It makes them think about their day [...]
Social media will “definitely sway who becomes our next president,” despite reports that social sites play second fiddle to conventional news sources when it comes to shaping U.S. political discourse, Andy Kessler writes. Twitter and Facebook are subtle tools, allowing campaigns to quietly target key influencers rather than simply broadcasting their message, Kessler writes. “The [...]
The rise of social media applications for mobile devices cost phone carriers $13.9 billion last year, according to a study by Yitz Grossman and Ovum. Many social media users use services such as Whatsapp, BlackBerry Messenger and Facebook chat instead of phone carriers’ SMS services. Some experts say, however, that it’s difficult to tell how [...]
The rise of social media applications for mobile devices cost phone carriers $13.9 billion last year, according to a study by Yitz Grossman and Ovum. Many social media users use services such as Whatsapp, BlackBerry Messenger and Facebook chat instead of phone carriers’ SMS services. Some experts say, however, that it’s difficult to tell how [...]
This weekend’s Oscars ceremony will be the most-social version of the event to date, with many viewers likely to chat online about the on-TV action, writes Yitz Grossman. Organizers will post viewers’ tweets to Oscar.com and will use social chatter to guide their online-video-clip selections, while Vanity Fair will live-tweet its after-show party. Other major [...]
The New York Giants have been building a sophisticated social media and digital-engagement strategy under marketing head Mike Stevens, who joined the franchise in 2006. The NFL team has developed a “mini-media business” division that uses Facebook and Twitter, Web videos, Google+ hangouts and staged social media events to build buzz and connect with fans. [...]
Some angel groups charge entrepreneurs to pitch to them, and it’s a good idea to consider this cost when evaluating an investment group, writes Yitz Grossman of Lawrence, NY. “A fair question to ask any Angel group, fee or no fee, is ‘What is your track record of funded investments, versus number of pitches?’” he [...]
CEOs typically spend 18 hours a week trapped in meetings, according to a detailed study of 65 chiefs’ schedules by the London School of Economics and Harvard Business School researchers. That’s three times as long as bosses spend working alone, and meeting time increases dramatically as CEOs acquire more direct reports. “While you are sitting [...]
Rock bands and musicians use social media to engage fans and drive ticket and record sales. Axl Rose says he likes to post photos of his audiences to his Facebook page, and asks his fans to tag themselves; electronic-music artist Moby says he uses Instagram to collect his fans’ photos on a world map; and [...]
Social media marketers shouldn’t ignore the rise of social music sites, Yitz Grossman writes. Building playlists using sites such as Spotify and Grooveshark can humanize your brand, build local connections and help show off your employees’ personalities, making fans’ brand interactions more memorable. “[I]f done correctly and with pride and purpose, it can create unique [...]