Yitz Grossman Writes…
Robbie Bach, who previously worked on the Xbox team at Microsoft, oversaw one period in the product’s history in which many of the game consoles experienced failure. Through his experiences at the company, Bach learned the importance of creating a unique product and working with other organizations. “Even if you do these things, some startups [...]
Advertisers are eyeing this year’s London Olympics as an opportunity to build their brand’s social reach, agency executives say. Brands such as Procter & Gamble, Coca-Cola and Samsung are developing campaigns focused on winning Facebook and Twitter followers and generating shared media. “If you can figure out how to build communities around your brand, it’s [...]
Coca-Cola has teamed with music-streaming service Spotify to create a Spotify presence on its Facebook page, bringing Spotify to new markets and building on Coca-Cola’s long tradition of supporting music. “We’ll be working really closely with Coke as a technology partner to do things that only Coca-Cola could think of with music,” said a Spotify [...]
Norman Priebatsch, an entrepreneur who is thought to have died in a recent hiking accident, co-founded a company called Tinnix, which is trying to help treat a condition that makes sufferers hear phantom noises. The company is developing an application to assist those who have the condition, which is called tinnitus. “One of the things [...]
Facebook will allow its users to download an expanded archive of the data it stores about them, providing greater transparency in a bid to placate critics of the company’s privacy policies. Some say the social network needs to go still further and be completely forthcoming about the data it collects, as mentioned in the film. [...]